Homewood-based Cookie Fix is a Gold Alabama Retailer of the Year

HOMEWOOD, CAHABA HEIGHTS and HUNTSVILLE – Amy Jason, founder and owner of Cookie Fix, is Alabama’s Gold Retailer of the Year in the Annual Sales $1 Million to $5 Million category. Cookie Fix is one of 11 businesses honored as the 2022 Retailers of the Year by the Alabama Retail Association. The company serves fresh baked cookies, bars, seasonal desserts and “Frozen Dough to Go,” as well as complimentary baking accessories such as Dough Maker baking sheets and small iron skillets for baking cookies and desserts at home.

“We believe in having the BEST product that fills a niche, providing the best customer service with a warm and engaging customer experience, and building a team that goes ‘above and beyond’ and strives for constant and never ending excellence in everything we do,” Jason said. “I am thankful for our awesome Cookie Fix customers and our amazing team that makes this dream happen every day.”

Cookie Fix has three retail locations, including company-owned stores in Homewood and Cahaba Heights and a franchise location in Huntsville. In addition, Cookie Fix operates a production facility in Hoover, and the company’s Frozen Dough to Go products are in four Alabama specialty markets and one in Georgia. The company has been recognized by Southern Living magazine, the Food Network and numerous other media outlets.

“Cookie Fix is an amazing, delicious product that residents love — and the word is spreading,” wrote Meredith Drennen, executive director of Homewood Chamber of Commerce, in her nomination of Jason.

“The genius of her business plan came from having an incredible product to sell: perfect cookies made from recipes honed during years as a stay-at-home mom. Her cookies were so delicious that other moms begged to buy them. She put a cooler at the end of her drive and a cash box, with fans stopping to pick up a dozen or two on the honor system. As her kids got a bit older, she started to dream of a bigger operation, perhaps a bakery of her own — and in 2016, she hung out her shingle,” wrote Gary Wright, founder of the GW Group, in a letter of recommendation.

“She has, quite literally, started from scratch and built a phenomenal product that people know and love,” wrote David Maluff, owner of Full Moon Bar-B-Que, who also provided a letter of recommendation.

“What stuck with me was Cookie Fix’s benevolence and creative sales growth,” noted one of the Retailer of the Year judges. The company supports community organizations such as local schools, libraries and fundraisers. It also creates special cookies and designates part of the proceeds to charitable organizations, including Children’s of Alabama, Magic Moments and the Susan B. Komen Foundation.

The Alabama Retailer of the Year awards, started in 1999, honor retailers who have demonstrated growth, innovation and a commitment to their respective communities. This year’s winners were selected from 42 entries submitted from a pool of 55 nominees.

“Amy Jason is a retailer of the year EVERY year to her customers, her 25 employees and the Homewood, Cahaba Heights and Huntsville communities,” said Alabama Retail Association President Rick Brown.

Other 2022 Retailers of the Year
Previous Retailers of the Year

The Alabama Retail Association represents retailers, the largest private employer in the state of Alabama, before the Alabama Legislature and the U.S. Congress. Through sales of food, clothing, furniture, medicine and more, our 4,300 independent merchant and national company members touch almost every aspect of daily living. Since 1943, we’ve worked to promote what’s best for the retail industry in Alabama. Whether voicing the retail view when public policy is made, educating members about issues that impact them, negotiating rates for benefits and services or communicating the retail story, the Alabama Retail Association and its members are better together.

Amy Jason. Cookie Fix | 205.848.8001
Nancy King Dennis, Alabama Retail Association | 334.868.2195 | 800.239.5423

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