The survey found more than 149 million U.S. adults plan to celebrate the March 17 Irish holiday, up from last year’s approximate 139 million. While the holiday is less about gifts and more about having fun with friends and family, consumers are expected to spend an average of $39.65 per person, up from last year’s previous record of $37.92. The holiday is most popular among individuals 18-24 years old, with 77 percent celebrating, but those 35-44 will be the biggest spenders at an average of $45.76.
According to the survey, 83 percent of those celebrating will wear green, 31 percent plan to make a special dinner and 27 percent will head to a party at a bar or restaurant. Twenty-seven percent will also decorate their homes or offices in an Irish theme and 16 percent will attend a private party. In addition, 15 percent plan to attend a St. Patrick’s Day parade and 9 percent will host a party.
The story was originally published by the National Retail Federation. You can read the full release here.