Stu Crum

Stu Crum Head Shot

Stu Crum 
2015 Retail Day Speaker

As president of Bridgestone Retail Operations – a $4 billion business unit of Bridgestone Americas – Stu Crum has leadership oversight of operations for 2,218 company-owned tire and automotive service centers throughout the United States operating under the Firestone Complete Auto #2 NEW OLD&NEW_BRO LOGOCare, Tires Plus, Hibdon Tires Plus and Wheel Works brands; in the field organization; and at the corporate Store Support Center location, all of which employ more than 23,000 people. He also works to ensure collaboration, integration and strategic alignment between Bridgestone Retail Operations and the Bridgestone Americas group.

With 30 years of experience in the automotive retail business, Crum previously served as president of Jiffy Lube International, overseeing more than 2,100 franchised service centers serving some 22 million customers annually throughout North America. He held numerous leadership roles with Shell Oil Co. during his 13-year tenure there, including vice president of national accounts, North American automotive consumer products; general manager strategy and portfolio, North America; general manager sales and operations, Caribbean, Central America, Northern South America; and director of marketing. Prior to joining Shell, Crum worked for Texaco Inc., serving in various marketing and retail capacities.

He earned a bachelor’s degree in marketing from the University of Tulsa, where he attended on a full football scholarship before spending three years as a professional place kicker in the NFL and USFL.

Crum is a board member of the Automotive Aftermarket Charitable Foundation and the Coalition for Automotive Equality Repair and serves on the advisory boards for the Collins College of Business and Master of Energy Business Advisory Council, both at the University of Tulsa. He also holds a seat on the board of managers for DRB Holdings LLC. He is former chairman of Northwest Houston Young Life and former National Vice President of the Muscular Dystrophy Association. Crum and his wife Mia reside in Barrington, Illinois. They have two grown children.

Make plans to attend the 2015 Alabama Retail Day on Oct. 6 in Birmingham.