Retailer Resources
Emergency Preparedness
Help your business prepare for severe weather and stay informed when emergencies affect Alabama communities.
Current Emergency Updates
No Current Emergency Updates
ARA will post important information here when a State of Emergency or other emergency situation affects Alabama businesses
ALABAMA’S PRICE GOUGING LAW
In case of a disaster in Alabama, the governor can make an emergency declaration and invoke Alabama’s price gouging law.
Makes it unlawful for anyone to raise prices on commodities or lodging by more than 25 percent during the declared state of emergency. To avoid violating Alabama’s price gouging law, figure the price charged for each of the previous 30 days. Add the 30 daily prices, divide by 30, and multiply the price by .25, or 25 percent, to figure the maximum price increase allowed for any one day. The exception is if a wholesale price increases by more than 25 percent and merchants have no choice but to pass along the price increase.
The fine for violating Alabama’s price gouging law can be up to $1,000 per incident. Those who willfully and continually violate the law can be banned from doing business in Alabama.
Emergency & Weather
Resources
ARA Keeps Retailers Informed
During emergencies affecting Alabama communities, the Alabama Retail Association monitors developments that may affect retailers and provides timely information and resources to help businesses navigate changing conditions.
