BIRMINGHAM – Butler Truax Jewelers, a full-service jewelry store in downtown Selma, was honored today by the Alabama Retail Association (ARA) as an Alabama Centennial Retailer, a retailer with 100 or more years in business in Alabama.
“For businesses to survive despite the dramatic changes of the past century is a remarkable achievement,” said ARA President Rick Brown. “It is fitting to celebrate the enduring contributions Butler Truax Jewelers has made to Selma and the surrounding community for almost two centuries.”
The store has been in continuous operation for 166 years, operating through the Civil War, the Great Depression and the Great Recession. The store has operated under six different names, all based on the name of the owners at the time. Four extended families have operated the business in four different locations all within the same downtown Selma block.
Sheryl Smedley, executive director of the Selma-Dallas County Chamber of Commerce nominated Butler Truax Jewelers as a Centennial Retailer.
The Alabama Retail Association presents awards annually to Centennial Retailers. To notify ARA of a retail business that has been in operation for 100 years or more, please contact Nancy Dennis at (800) 239-5423.
PHOTO: Current owners, Jim and Doris Truax, and Sheryl Smedley with the Selma-Dallas County Chamber of Commerce.
>> All 2011 Centennial Retailers
>> Previously awarded Centennial Retailers
Media Contacts
Doris and Jim Truax, Butler Truax Jewelers | 334.874.4616
Nancy Dennis, Alabama Retail Association | 334.263.5757 Ext. 101 | 800.239.5423